Digital marketing for mission-driven organizations

Marketing that moves people to act

Helping nonprofits and public agencies recruit volunteers, foster families and supporters through targeted digital campaigns – turning interest into action.

Trusted by
  • California Department of Social Services
  • LA County Probation
  • A Home Within
  • FosterMore
35,000+

Families reached and exploring foster care through the recruitment campaigns we've built and run.

What we do

Three ways we help

Recruitment campaigns

Meta, Google, LinkedIn: we find your audience and generate qualified leads to fill volunteer, staff and resource-family pipelines.

Strategy & recruitment plans

Online and offline plans for counties and agencies, from audience research to outreach calendars and community partners.

Full-service marketing

Ongoing campaigns, creative and reporting, working alongside your internal team.

How a campaign works

From a scroll to a sign-up

  1. AudienceFind the people most likely to say yes, by place, interest and life stage.
  2. AdHonest, specific creative that speaks to why they'd step up.
  3. Lead generationIdentifying and capturing interested individuals.
  4. Follow-upAutomated texts and emails within minutes, while interest is high.
  5. OrientationLeads arrive at your info session or intake, ready to talk.
About

Founded by Mark Daley

Mark Daley, founder of Daley Solutions

Mark Daley is a marketer, a foster dad and the author of Safe: A Memoir of Fatherhood, Foster Care and the Risks We Take for Family.

Daley Solutions also runs The Foster Parent, our dedicated foster parent recruitment service for agencies and counties.

Contact

Let's fill your pipeline

Tell us who you need to reach and by when. We'll follow up to set up a call.

Capabilities statement available on request.